Sunday, 20 December 2015

PaaS4SaaS have we got past the marketing?

At the end of 2014 at OOW one of the big announcements was PaaS4SaaS. I spent a couple of months working out what that really meant and how we at Certus could use it to add value to our Cloud customers.

Like with all new ideas, much of the first phase is about the marketing and explaining the context which is what I wrote about in my post in the run up to OOW.

So I have spent most of 2015 talking about what this really means to SaaS customers in the ERP and HCM world, and the message must be getting through.

The Certus team including me have several opportunities at the moment and we are working through the solutions with our partners eProseed and Oracle, to see what we can deliver. These are big opportunities which will take a while to agree, build and deploy and are part of much bigger solutions, but this is really exciting.

Remember our strategy is to extend with the same UX as in SaaS, not a quick extension that looks like a bolt on.

And just to prove we have the right strategy, Profit Magazine have just announced their most read articles for 2015, and I have two articles on PaaS4SaaS at 3 and 4 in the list.

Looking forward to what that means in 2016, and already got a few presentations lined up, and you can always read my white paper.

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