Oracle put on quite a show last night, or at least the pre event hype suggested it. The Oracle marketing machine which I greatly admire went into overdrive and Larry even joined twitter. The event, a live webcast (but available for replay) was to talk about their Cloud and Support offerings.
I am not sure I learnt anything, but I did see a cool demo from the boss himself of Vitrue one of the latest acquisitions (coming thick and fast at the moment).
Larry talked about all of the Cloud Offerings at Oracle Open World 2011, he did a great job, wove a really integrated story and did the demo himself. I was really impressed. Most wasn’t available then but that is what OOW is about, the roadmap, what are they working on, it was good. There was something for everyone, from the database to the applications, the hardware to the new and exciting social tools.
So last night I expected to hear more were available, but I think all I heard new was that Oracle are now using Fusion CRM, “we eat our own dog food and it tastes great”, and a new to Oracle buzzword of Social Relationship Management.
Read blogs (this is a good one) about what was said at the OOW11, and compare with the press release from yesterday.
So why did yesterday happen? I am sure there were reasons, kick start their new Financial Year, answer questions of their critics or just show off the new toy, but to me there was a horrible feeling of déjà vu. Their Cloud offerings sound fantastic, their Fusion Applications are fantastic, but after the enforced quiet period (6 of the 7 years Larry referred to last night), we had over a year of hype with no delivery. They were worth waiting for, but many customers looked elsewhere during that period as there was no clear availability which the competition exploited. Don’t do it again Larry, give us a timeline.
Support was what was first alluded to at the Sun Townhall in Jan 2010, so nothing new there either, but be careful, when Mark Hurd says you are paying no extra, he means than Premium Support, not the basic 22% most of us pay.
I am still uncomfortable with the American need to 'compeditor bash', I used to think it was just Larry, but the tweets last night showed yet again it is a national sport. We British are just too nice.
I doubt Larry reads my blog, but it doesn’t matter, now he has the tools to understand in real time how we feel about last nights event, it was certainly fun to be part of the twitter flow, it was very busy with one notable exception.
@LarryEllison Next Tweet Please